Case Study
2026-04-12
Atlanta's Hometown Hooper — 28 days, 4,200 fans, one sponsor yes.
How Maya Cruz went from 12k followers to a verified fan graph and a sponsor-ready proof package in four weeks.
8 min
→Field Notes
Sprints in the field. Methods in the open.
Case Study
2026-03-08
Amsterdam's canal-side playmaker.
Luca van Dijk's first commerce test sold out at the city threshold. Here's what the demand curve looked like.
6 min
→Essay
2026-02-22
Why we sell cities, not categories.
Categories are how sponsors talk. Cities are how fans live. Athletes are won in the second language.
5 min
→Method
2026-01-30
The Day 14 decision gate.
Most agencies bury bad signals. We surface them and write them down. Here's exactly what GO / ITERATE / KILL looks like.
7 min
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