For Athletes & Agents

Become undeniable somewhere before trying to be known everywhere.

10x turns your local story into measurable commercial proof: fan growth, partner activation, product demand, performance creative, and sponsor-ready evidence.

The problem

Talent is not enough to sell.

You may have the story, the skill, the city connection, and early attention. But sponsors and brands need evidence. They need to see that you can move real people in a real market. 10x helps prove that.

  • You have the story, the skill, and the city connection but sponsors need evidence
  • You post content but it does not translate to anything commercial
  • Agents cannot sell what they cannot prove
  • Sponsors want data, not highlight reels
  • Merch ideas stall because nobody has tested demand
What 10x builds for you
01
Local hero positioning

A clear, repeatable story people in your city understand.

02
Owned local fan graph

Opt-ins and audience segments that are not just rented from social platforms.

03
Content and creative signal

We learn which hooks, stories, formats, and audience segments respond.

04
Performance creative potential

With the right rights and approvals, your content can be tested as paid media against brand benchmarks.

05
Commerce/event demand

Drops, collectibles, reservations, passes, clinics, appearances, and RSVPs before risky inventory.

06
Partner and community proof

Local gyms, venues, shops, clubs, and community spaces activated around your story.

07
Sponsor-ready proof

A clean package that helps agents, sponsors, and brands understand your commercial value.

We build with the athlete, not around them

We earn when the athlete-brand asset creates value.

For qualifying athlete-led sprints, we do not ask the athlete for a large upfront fee. We ask for time, access, approvals, story input, and authentic participation.

10x earns from the new commercial upside we help create.

10x may participate in
  • + Sponsor deals created or packaged through 10x
  • + Product drops, apparel, collectibles, or reservations created through the sprint
  • + Paid performance creative opportunities created through the sprint
  • + Ticketed events, clinics, appearances, or community moments operated by 10x
  • + Licensing or partner activations built from 10x campaign concepts
10x does not automatically participate in
  • Your salary, prize money, club wages, or performance bonuses
  • Existing sponsor deals unless separately agreed
  • Unrelated future opportunities 10x did not create, source, or package
  • Your name, likeness, identity, or personal channels as a whole

You stay the athlete. You keep control. We earn when the athlete-brand asset we build together creates revenue.

Common questions
Do athletes pay upfront?

For qualifying athlete-led sprints, no. We ask for time, access, approvals, and commitment. 10x earns from the new commercial upside we help create.

Does 10x own my name, image, or likeness?

No. The athlete keeps control of their identity, career, existing deals, and approval rights. 10x only participates in defined commercial opportunities created through the sprint, according to the agreement.

What does 10x participate in?

Sponsor deals, product drops, collectibles, events, partner activations, paid performance creative opportunities, licensing, and other revenue created from the 10x-built athlete-brand asset.

What is excluded?

Salary, prize money, club wages, performance bonuses, existing sponsor deals, unrelated future deals, and anything outside the agreed scope.

Why does 10x take upside?

Because we are not just promoting you. We are building the local commercial proof, fan graph, partner grid, demand signal, performance creative potential, and sponsor package that can make you more valuable.

What the athlete does

We do not need you to become a full-time creator or marketer. We need your story, approvals, and authentic participation at the right moments.

  • + Approve positioning
  • + Share story inputs
  • + Show up for content windows
  • + Approve usage rights
  • + Participate in local moments
  • + Review partner and sponsor fit
  • + Keep the campaign authentic
For agents

10x helps agents build commercial proof around rising athletes before the market prices them correctly. Give sponsors evidence, not potential.

01
Clearer positioning and commercial story
02
Fan growth data and audience segments
03
Commerce/event signal and performance creative test potential
04
Sponsor-ready proof package with partner proof